RMPS in the News: What Does the Sydney Sweeney Advert Say About Women?
A recent advert featuring actor Sydney Sweeney has sparked widespread debate. The campaign uses Sweeney in provocative posters alongside sporting equipment, promoting the company’s sports betting platform. It quickly went viral, but not necessarily for the reasons the company intended. Female athletes, including Olympic swimmers, sprinters and cyclists, have criticised the advert for sexualising women…